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Charleston-North Charleston metro area

Rental Property Analysis in Charleston, South Carolina

Scan any Charleston ZIP code and see every listing ranked by cash-on-cash return, with rent estimated from nearby comparables and every expense line already filled in.

Analyze a Charleston ZIP codeSee how market analysis works

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Market snapshot

Charleston rental market at a glance

Charleston rental market statistics
MeasureCharleston metro
Metro areaCharleston-North Charleston
Metro population820,000
Median home price$450,000
Average rent$1,800
Cash-on-cash range investors target6-8%

Metro-level figures. Confirm the price, the rent and the tax bill for the specific ZIP code and street before you offer.

Why investors buy here

Why invest in Charleston rental properties

What investors like about Charleston

  • Tourism and hospitality industry
  • Boeing and aerospace employers
  • Strong population growth
  • Military installations provide stability
  • High quality of life attracts residents
Where to look

Where investors analyze in Charleston

The neighborhoods and ZIP codes that come up most often in investor searches for the metro.

Neighborhoods

  • North Charleston
  • Mount Pleasant
  • Summerville
  • Goose Creek
  • Hanahan
  • James Island

ZIP codes to scan

29418, 29464, 29485, 29445, 29410, 29412

Enter any of them into Smart Rental Investor and every listing in that ZIP is ranked by return.

How it works

How to find profitable rentals in Charleston

  1. Enter a ZIP code in SC

    Pick the ZIP, property type and unit mix you want to buy in Charleston, plus a price ceiling.

  2. Set your financing and expense assumptions

    Down payment, rate and term, with vacancy, maintenance and management percentages you can change later.

  3. Read the ranked list

    Every listing in the ZIP gets a rent estimate from nearby comparables and is ranked by cash-on-cash return, in map, grid or table view.

  4. Open the deals worth your time

    Any listing opens into the full analysis: every expense line, multi-year projections, loan and equity, rental comparables and a written AI verdict.
A saved Cape Coral, FL market analysis in Map view: every listing plotted with its rank, alongside the AI Market Insights panel and the Table / Grid / Map switch.

Every listing in the ZIP on the map with its rank, beside the AI market insights for the search.

Example uses public listing data for illustration. See disclaimer.

What you get

Metrics calculated for every Charleston property

Metrics calculated for every Charleston property
MetricThe question it answers
Cash-on-cash returnWhat the deal pays each year on the cash you put in
Cap rateWhat the property earns before financing, for comparing across markets
Monthly cash flowWhat is left after the mortgage and every operating expense
Total ROICash flow plus appreciation, on the cash invested
Gross rent multiplierPrice divided by annual rent: the fastest sanity check on a listing
Rent-to-price ratioThe 1% rule, computed for every listing
Debt service coverage ratioWhether net operating income covers the mortgage, the lender's test
Cash needed to closeDown payment, closing costs and repairs before the first rent check

Rent is estimated from nearby rental listings and shown with its confidence range. Every expense line is editable, so a real tax bill or insurance quote replaces the estimate. See how each metric is calculated.

Start finding profitable rentals in Charleston

Enter a SC ZIP code, set your financing, and read every listing ranked by cash-on-cash return with the rent and expenses behind each number.

Rank the listings in Charleston

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