Investment Strategy
The BRRRR 75% Rule: Formula, Examples and When It Fails
The one comparison every BRRRR deal comes down to, and how to run it before you make an offer.
Every BRRRR deal reduces to one comparison: what you put into the property against what the refinance gives back. The 75% rule is the fastest way to make that comparison before you buy. This guide covers the formula, why the number is 75, how it differs from the 70% rule, two worked examples, and the cases where the rule breaks down.
What the BRRRR 75% rule says
In a BRRRR deal you recover your capital at the refinance step: the lender issues a new loan against the property's after-repair value, and that loan pays you back. Most lenders cap a cash-out refinance on an investment property at 75% loan-to-value. That cap is where the rule comes from.
All-in cost ≤ ARV × 75%
If everything you spend is at or below 75% of the after-repair value, the new loan can hand your whole investment back.
All-in cost means everything, not just the purchase price:
- Purchase price
- Buy-side closing costs, typically about 2%
- The rehab budget, including a 10% to 20% contingency
- Holding costs while you renovate and season: taxes, insurance, utilities, and interest on any bridge or hard-money loan
Leaving any of those out is the most common way an investor convinces themselves a deal passes when it does not. Holding costs in particular are invisible on the day you make the offer and very real nine months later.
The 75% rule and the 70% rule are not the same
The two rules get conflated because they look alike. They answer different questions, for different exits.
| 70% rule (flipping) | 75% rule (BRRRR) | |
|---|---|---|
| Formula | Max offer = ARV × 70% − repairs | All-in cost ≤ ARV × 75% |
| What it limits | The purchase price | Everything you spend |
| Where the number comes from | Selling costs plus the flip profit | The lender's refinance LTV cap |
| The exit it assumes | A sale | A new loan |
A deal can pass the 75% rule and fail the 70% rule. That only means it works as a BRRRR and not as a flip. The reverse is rare: a property cheap enough to flip profitably almost always refinances cleanly.
Two worked examples
Same house, same $400,000 after-repair value, same 75% refinance. The only difference is what each investor spent to get there.
Deal A - Passes the rule (all-in 72.5% of ARV)
- After-repair value (ARV)
- $400,000
- All-in costPurchase + closing + rehab + holding
- $290,000
- New loan at 75% LTV
- $300,000
- Refinance closing costs
- −$6,000
- Cash left in deal
- $0 (plus $4,000 back)
Deal B - Misses the rule (all-in 82.5% of ARV)
- After-repair value (ARV)
- $400,000
- All-in cost
- $330,000
- New loan at 75% LTV
- $300,000
- Refinance closing costs
- −$6,000
- Cash left in deal
- $36,000

Example uses public listing data for illustration. See disclaimer.
When the 75% rule fails you
The rule assumes the property appraises at your ARV and that the lender will lend 75% of it. Both assumptions fail often enough to plan for.
- The appraisal comes in low. Appraisals commonly land 5% to 10% off a projected ARV. A deal that passes at your number and fails at ARV minus 5% has no margin of safety. Stress-test the ARV, not just the verdict.
- DSCR caps the loan below 75% LTV. Lenders also require the rent to cover the new payment, usually at a debt service coverage ratio of 1.2 or higher. In low-rent, high-price markets that check can cap the loan well below 75% of ARV, so you pass on paper and still cannot pull the full amount out.
- Your lender is not a 75% lender. Some stop at 70% LTV on investment cash-outs; a few go to 80%. Seasoning requirements of 6 to 12 months also vary. Confirm both with the refinance lender before you buy, then run the rule with their actual LTV.
- Failing the rule is not always failing the deal. Leaving $20,000 to $40,000 in a strong rental can still beat a conventional 20%-down purchase, where you would leave far more. Judge the leftover cash by the cash-on-cash return it earns.
Turning the rule into a maximum purchase price
The most useful form of the rule is inverted. Instead of asking whether a deal passes, ask: given this ARV, rehab budget and holding costs, what is the most I can pay and still get every dollar back at the refinance? That is a number you can negotiate with.
Max purchase price = ARV × 75% − closing − rehab − holding
For a $400,000 ARV with $8,000 closing, $45,000 rehab and $7,000 holding: $300,000 − $60,000 = $240,000.
The BRRRR calculator solves this automatically. It shows all-in cost as a share of ARV on a gauge, flags the verdict, and prints the exact maximum purchase price for full capital recovery beside the cash-left waterfall and the refinance risk read.

Example uses public listing data for illustration. See disclaimer.
Want to run the numbers yourself first? The free BRRRR calculator runs the whole waterfall, including the 75% check and the maximum purchase price, online with no signup. The same math is available as a spreadsheet with live formulas.
Frequently asked questions
What is the BRRRR 75% rule?
Your all-in cost (purchase, closing, rehab and holding costs) should be at or below 75% of the after-repair value. Because most lenders cap a cash-out refinance on an investment property at 75% loan-to-value, a deal under that line lets the new loan return roughly all of your invested capital.
Is the 75% rule the same as the 70% rule?
No. The 70% rule is a purchase-price rule for flippers: pay no more than 70% of ARV minus repairs, so the sale covers selling costs and profit. The 75% rule is a capital-recovery rule for BRRRR investors, and it counts everything you spend, not just the price.
Does the 75% rule include holding costs?
Yes. All-in cost means purchase price, buy-side closing costs, the rehab budget with contingency, and the taxes, insurance, utilities and loan interest you pay while renovating and seasoning. Leaving holding costs out is the most common way a deal that fails gets counted as a pass.
What happens if my deal is over 75%?
The refinance returns less than you put in and the difference stays in the property as cash left in deal. That is not automatically a bad investment. Judge the leftover cash by the cash-on-cash return it earns, and compare it with the 20% to 25% down you would leave in a conventional purchase.
Can I pass the 75% rule and still fail the refinance?
Yes, in three ways: the appraisal comes in below your projected ARV, the lender's debt service coverage requirement caps the loan below 75% LTV, or your lender only offers 70% LTV or requires longer seasoning. Confirm all three with the refinance lender before you buy.
Keep reading
How to Calculate a BRRRR Deal
The full calculation from ARV to the refinance waterfall, with a worked deal.
Read articleBRRRR Method Explained
Buy, Rehab, Rent, Refinance, Repeat, end to end.
Read articleHow to Calculate ARV
The number the 75% rule depends on, estimated from comparable sales.
Read articleDSCR Explained
The lender check that can cap your refinance below 75% LTV.
Read articleRun the 75% rule on a real address
The rule is only as good as the ARV behind it. Smart Rental Investor's BRRRR analysis estimates ARV from comparable sales and rent from nearby listings, then runs the 75% gauge, the refinance waterfall and the maximum purchase price for full capital recovery.
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